Media Kit 2026
Finland's fastest-growing sports media.
On Sport Vertical, sports clubs and teams share campaigns in their own social channels, with their own voice. Visibility across sports community channels works better than ad placements — and sports communities are the most natural and effective environment for it.
Sport Vertical connects sports clubs' social channels into a media network that reaches enthusiasts and families authentically and trustworthily.
What is Sport Vertical?
Community is the most impactful media.
Sport Vertical is an activation network built around sports communities, connecting brands and clubs in a modern way. When the message comes from your own club, it gets noticed, trusted and shared.
Sport Vertical gives advertisers a controlled, effortless and measurable way to be part of sports communities — priced per impression.
Pricing
Media is priced based on delivered impressions. The media budget is determined by the desired impression volume. Targeting does not affect pricing. Club coverage and optional TGC production are priced separately. The impressions you buy are a guaranteed minimum for your campaign – actual delivery can exceed it at no extra cost.
CPM tiers
| Campaign size | CPM |
|---|---|
| 40,000 – 100,000 impressions | €42 |
| 100,001 – 250,000 impressions | €38 |
| 250,001 – 500,000 impressions | €34 |
| 500,001 + impressions | €29 |
Campaign targeting options
- Geographic targeting (city or region)
- Sport-based targeting
- Adults-only targeting, junior teams excluded from the campaign
- Combined targeting (e.g. city + sport)
- Targeting does not affect pricing: Sport Vertical curates the communities that match your objectives and the advertiser selects from them.
Club coverage pricing
| Club coverage | Price per club |
|---|---|
| Clubs 1–3 | €150 per club |
| Clubs 4–7 | €100 per club |
| Clubs 8–15 | €75 per club |
| Clubs 16–25 | €50 per club |
| More than 25 clubs | Request a quote |
Club coverage is priced per participating club. The price per additional club decreases as coverage grows. Each club is charged according to its applicable pricing tier. The club coverage fee is separate from the media budget – it does not change the media CPM or the campaign's impression volume. Club selections are subject to availability and participation confirmation. Campaign impressions are delivered and optimised across the campaign as a whole. No separate impression volume or club-specific reach guarantee is provided for an individual club.
TGC production fee
TGC (Team Generated Content) means content produced by the clubs and teams themselves for the campaign: a player, coach or team representative shoots the video and delivers the advertiser's message in their own voice.
TGC is selected for the campaign's entire club coverage. In a TGC campaign, every participating club creates its own content. Club-created content is specific to that club and is not published in other clubs' channels. The TGC production surcharge is €450 per club. The fee covers club briefing, production coordination and one approval round. Errors that do not comply with the brief are corrected free of charge. Changes to an approved brief, or new versions requested for content that complies with the approved brief, are charged separately.
EXAMPLE CAMPAIGNS
What does a campaign investment look like?
€2,500+
LOCAL
1 community
Quick campaign launch
€7,000+
TARGETED
2–5 communities
Region or sport
€25,000+
NATIONAL
8–20+ communities
Broad brand campaign
INDICATIVE INVESTMENT • THE FINAL PROPOSAL DEPENDS ON MEDIA, COMMUNITY COVERAGE AND CONTENT PRODUCTION
Campaign delivery includes
- Asset editing for sports communities' social channels
- Publishing coordination
- Scheduling and tracking of posts
- Reporting after the campaign
- Brand-safe execution
- Visibility across sports community channels
Asset formats
1) Video asset (advertiser's video)
Advertiser delivers the video. Sport Vertical appends a CTA frame.
2) Image asset (advertiser's image)
Advertiser delivers the image. Sport Vertical appends a CTA frame.
3) Sport Vertical Creators
Sport Vertical's creator produces a professional influencer-style video. CTAs are built into the content — no separate frame. Production fee is added on top — request a quote from media sales.
4) TGC – Team Generated Content
The community shoots the video themselves and speaks the advertiser's message in their own voice. CTAs are built into the content — no separate frame.
Technical requirements
- PNG / JPG / MP4
- 1080×1350 (4:5) or 1080×1920 (9:16)
- RGB
- File name: Client + Campaign
Process
- 1.Advertiser delivers materials to aineistot@sportvertical.fi
- 2.Sport Vertical builds the asset and gets advertiser approval (one approval round)
- 3.Sports communities publish the campaign in their social channels following the brief from Sport Vertical
- 4.Reporting after the campaign
Asset guidelines
Asset delivery address: aineistot@sportvertical.fi
Video asset (advertiser delivers)
Advertiser tasks:
- Deliver video per technical requirements
- Maximum length 30 s
- Consider Feed / Reels
- Check production sizes and safe areas
- Also deliver the post copy (Sport Vertical can help with wording)
Sport Vertical adds:
- A still-image Sport Vertical CTA frame at the end of the video
Image asset (advertiser delivers)
Advertiser tasks:
- Deliver image per technical requirements
- Consider Feed / Story
- Check production sizes and safe areas
- Also deliver the post copy (Sport Vertical can help with wording)
Sport Vertical adds:
- A still-image Sport Vertical CTA frame after the image
Sport Vertical Creators
Sport Vertical's creator team produces a professional influencer-style video and post copy.
Advertiser delivers
- Campaign core message
- Optional script draft
- Product or service info
- Visual or tonal preferences
Sport Vertical's role
- Refines the message into an influencer-style narrative
- Produces a high-quality, visually polished video and post copy
- Builds CTAs into the content itself
Brand presence
- Subtle, professional (e.g. hoodie)
Style
- Premium, influencer-like
- Clear, rhythmic, easy to watch
- Not overproduced
TGC – Team Generated Content
TGC is selected for the campaign's entire club coverage. In a TGC campaign, every participating club creates its own content. Club-created content is specific to that club and is not published in other clubs' channels. The TGC production surcharge is €450 per club. The fee covers club briefing, production coordination and one approval round. Errors that do not comply with the brief are corrected free of charge. Changes to an approved brief, or new versions requested for content that complies with the approved brief, are charged separately.
TGC for the whole campaign
- TGC is selected for the campaign's entire club coverage
- Every participating club creates its own content
- Content is not transferred from one club to another
- TGC production surcharge €450 per club
- Includes briefing, production coordination and one approval round
Advertiser delivers
- Short, clear text suitable for speaking
- Wording should fit the community's voice
- Sport Vertical can help fine-tune the text
TGC video idea
- Player, coach or team representative shoots the video
- Authentic, spontaneous and true to the community
- Community publishes the video themselves
- No CTA frame
Style
- Everyday, authentic, community-like
- No graphics or brand elements
- Focus on speech and presence