Responsibility, Safety & Targeting

Safety & Transparency

Collaboration data processing is designed to protect all parties:

• Aggregated collaboration data – We report results as aggregate figures, such as participation numbers, reach and engagement.
• No personal data disclosure – Individual members' data is never disclosed to advertisers.
• GDPR compliance – Data processing complies with the EU General Data Protection Regulation and Finnish legislation.

Safe Operating Model

Club autonomy and member safety are at the core of our operating model:

• Content is pre-reviewed – Every collaboration undergoes content and brand safety evaluation before publication.
• Club can decline – Clubs have full decision-making power over which collaborations they participate in.
• Posting is not mandatory – Participation is always voluntary.
• Protection of minors is considered – We exercise special care in collaborations that may reach minors.

Collaboration Targeting

Targeting is based on publicly available community-level information — not personal profiling:

• 18+ restriction – Products and services that cannot be marketed to minors are targeted only at adult teams and clubs.
• Adult sports – Collaborations can be targeted by sports where the membership is predominantly adult.
• Team-level targeting – Advertisers can select their target audience at team level, such as by age group or league level.

Our Commitment

Sport Vertical is committed to complying with all applicable legislation, including the EU General Data Protection Regulation (GDPR), consumer protection law and ethical marketing guidelines. Our goal is to provide advertisers with an effective and responsible channel where brand safety and community trust go hand in hand.