Sports media and sponsorship network
Community is the most powerful media.
What if sports communities shared your message with hundreds of thousands of Finns? Sport Vertical is Finland’s fastest-growing sports media network. We connect your brand with sports communities and athlete influencers through campaigns and ongoing partnerships tailored to your goals. One agreement with Sport Vertical – we handle planning, delivery and reporting.
At Sport Vertical now:
756,008IG followers across the network
↗ Change from last week: +22,282 IG followers
Campaign distribution is not limited to followers. Content can be boosted with paid distribution and reach audiences beyond the communities' current followers.
Our clients
Network
Finnish sports communities in one place.
Sport Vertical brings together a growing group of Finnish sports clubs and teams into a single entity that advertisers can buy and manage from one place – one partner, one agreement.
- Sports communities
- 55Sports communities
- Sports
- 27Sports
- Locations
- 16Locations
- IG followers
- 585,108IG followers
Filter communities
Sport Vertical Creators
Athletes with an audience, personality and a voice of their own.
Sport Vertical Creators connects brands with interesting Finnish athletes. We build partnerships around each athlete's personality and audience – and when relevant, combine creator content with distribution across the Sport Vertical sports community network.
- Creators
- 6Creators
- IG followers
- 170,900IG followers
Looking for the right athlete for your brand?
Tell us what you want to achieve. We'll recommend a suitable creator and build the collaboration from content to distribution.
Explore creator partnershipsYour brand in sports. One agreement.
We bring together the sports communities, creators and activities that fit your brand’s goals. Sport Vertical handles planning, coordination, delivery and reporting.
Campaigns and ongoing partnerships
Whether you need visibility for a specific moment or an ongoing presence in sports communities, we build the right approach around your goals.
Campaigns
Work with sports communities and creators on a launch, seasonal campaign or other timely marketing activity. We agree on the content, budget and schedule with you.
Plan your campaignOngoing partnerships
Build a longer-term partnership with sports communities and creators. We can change the participating partners and activities as your needs evolve. You have one agreement and one point of contact throughout.
Explore ongoing partnershipsA partnership often starts with a campaign. From there, we can continue working together and develop the activities based on results and your needs.
References
Selected campaign executions where sports communities have delivered measurable results for our advertisers.
RetailNationwide18 communities
K-Citymarket x HOPE ry — Back to School
18 sports clubs across Finland told the Back to School message in their own voice. The result: 130,000 views, 3,500 reactions and 7,141 backpacks donated to children from low-income families.
Read the full case%20--%3e%3csvg%20version='1.0'%20id='Layer_1'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20x='0px'%20y='0px'%20viewBox='0%200%20300%20280'%20enable-background='new%200%200%20300%20280'%20xml:space='preserve'%3e%3cg%3e%3cpath%20fill='%23F26A21'%20d='M192.63,181.02c2.54,0,4.03-2.4,2.11-4.99L164.01,138l30.11-34.06c2.11-2.59,0.42-4.99-2.11-4.99h-23.77%20c-2.96,0-4.68,1.18-6.15,3.19L134.1,136v-33.63c0-1.97-1.49-3.38-3.61-3.38h-21.65c-2.11,0-3.61,1.41-3.61,3.38v75.27%20c0,2,1.49,3.38,3.61,3.38h21.62c2.11,0,3.61-1.38,3.61-3.38v-37.04l27.99,37.24c1.49,2,3.19,3.19,6.15,3.19L192.63,181.02%20L192.63,181.02z%20M82.76,207.1c0,2,1.49,3.38,3.61,3.38h127.26c2.11,0,3.61-1.38,3.61-3.38v-9.36c0-2-1.49-3.38-3.61-3.38H86.37%20c-2.11,0-3.61,1.38-3.61,3.38C82.76,197.74,82.76,207.1,82.76,207.1z%20M82.76,82.26c0,2,1.49,3.38,3.61,3.38h127.26%20c2.11,0,3.61-1.38,3.61-3.38V72.9c0-2-1.49-3.38-3.61-3.38H86.37c-2.11,0-3.61,1.38-3.61,3.38C82.76,72.9,82.76,82.26,82.76,82.26z%20'/%3e%3c/g%3e%3c/svg%3e)
TelecommunicationsReady-made video ad5 football clubs
DNA x Sport Vertical – a ready-made video ad meets a football audience
DNA’s Premier League video ad ran on the channels of five football clubs, with paid distribution extending its reach. The campaign generated over 158,000 impressions and prompted viewers to click, share and save.
Read the full case
RetailHelsinki capital area4 communities
Helsinki Outlet x Sport Vertical – The power of sports communities in practice
Four junior clubs in the Helsinki capital area were activated to support sales in Helsinki Outlet's brand stores. Results: 44,710 impressions, 5.7% engagement rate and an immediate in-store impact.
Read the full case
Home maintenancePirkanmaa1 community
Sammalsoturit x Koovee – a local campaign that turned visibility into action
Koovee's local social channels were combined with an exclusive follower benefit and an engaging giveaway. The campaign generated 41,473 views and 1,466 measured actions.
Read the full case
Let’s plan a campaign for your brand
Use the calculator to estimate your social media campaign budget and guaranteed impressions, or use the recommender to find sports communities and creators that fit your goals.
Build your campaign
Estimate your social media campaign budget and guaranteed impressions. We tailor the final campaign to your goals.
- Media budget
- €4,000
- Estimated guaranteed impressions
- 95 238
- Club fees
- €450
- Content production
- €0
- Estimated total cost
- €4,450
This estimate covers a social media campaign with clubs and teams. Creator partnerships and other activities are planned and priced separately. The final scope, price and guaranteed impressions are confirmed in the proposal.
Find communities and creators for your campaign
Tell us about your product, goals and target audience. We’ll suggest sports communities and creators that fit your brief, along with an idea for working with them. You can also include your budget, location and timing if you know them.
Need information for media planning?
Find pricing details and further information in the media kit.
Sport Vertical for Clubs and Teams
Grow your club’s commercial revenue as part of a nationwide sports network.
Sport Vertical connects clubs and teams with advertisers. We bring campaigns, sponsorships and other commercial partnership opportunities to our network – without requiring clubs to build a media sales operation of their own.
Joining is free for clubs and teams and involves no commitment. Each club always decides which partnerships it wants to participate in.
What does the club gain?
- New revenue from the club’s existing channels, audiences and community.
- Access to campaigns and partnership opportunities from nationwide brands.
- Advertiser sales, planning and coordination managed by Sport Vertical.
- Ready-made instructions and content for every campaign.
- An opportunity to grow fundraising revenue without selling products, managing inventory or placing sales pressure on members.
- Full control: the club reviews every partnership in advance and only approves the opportunities that suit it.
How does it work?
- 1The club or team joins the Sport Vertical network free of charge.
- 2Sport Vertical acquires advertisers and builds the partnership concepts.
- 3The club is offered campaigns or other commercial opportunities suited to its profile and community.
- 4The club reviews the proposed activation and decides whether to participate.
- 5Sport Vertical coordinates the partnership and the club receives the agreed compensation.
In tactical campaigns, a partnership may involve publishing content in the club’s own channels. Broader sponsorships and partnerships are designed separately around the objectives of the club, the brand and the collaboration.
A safe and controlled model
All activations are planned in advance and delivered according to agreed guidelines. Participation is never mandatory, and personal data belonging to clubs or their members is not disclosed to advertisers.
Would you like to join?
Joining Sport Vertical is free, easy and risk-free for clubs and teams.
Join Sport VerticalWhat could your brand do in sports?
Tell us your goals. We’ll suggest a campaign or ongoing partnership that fits and handle the whole process for you.
Stay ahead of the changing sports marketing landscape.
Sport Vertical Pulse brings you the latest network growth, new campaigns, standout cases and emerging opportunities in sports marketing.