Sports media & sponsorship network
Community is the most powerful media.
What if you could get sports communities to tell your message to hundreds of thousands of Finns? Sport Vertical is Finland's fastest-growing sports media. We connect brands with sports communities and athlete influencers – through tactical campaigns and sponsorships built around your objectives.
At Sport Vertical now:
756,008IG followers across the network
↗ Change from last week: +22,282 IG followers
Campaign distribution is not limited to followers. Content can be boosted with paid distribution and reach audiences beyond the communities' current followers.
Our clients
Network
Finnish sports communities in one place.
Sport Vertical brings together a growing group of Finnish sports clubs and teams into a single entity that advertisers can buy and manage from one place – one partner, one agreement.
- Sports communities
- 55Sports communities
- Sports
- 27Sports
- Locations
- 16Locations
- IG followers
- 585,108IG followers
Filter communities
Club hometown · number = communities
Community influence
55 communities · 16 towns
Club communities extend beyond their hometowns: members, families, supporters and social media followers form regional networks.
Sport Vertical Creators
Athletes with an audience, personality and a voice of their own.
Sport Vertical Creators connects brands with interesting Finnish athletes. We build partnerships around each athlete's personality and audience – and when relevant, combine creator content with distribution across the Sport Vertical sports community network.
- Creators
- 6Creators
- IG followers
- 170,900IG followers
Looking for the right athlete for your brand?
Tell us what you want to achieve. We'll recommend a suitable creator and build the collaboration from content to distribution.
Explore creator partnershipsWhat is Sport Vertical?
Sports marketing without the fragmentation.
Sport Vertical turns Finnish sports communities and athlete creators into an easy-to-buy and measurable marketing channel. Through one partner, you gain access to clubs, teams, athletes and their audiences locally, by sport or nationwide.
One partner. One managed solution. Sports communities and creators.
Two ways to make sports marketing work.
Campaigns
Fast-to-launch, impression-based advertising in the channels of sports communities. Clear products, transparent pricing and measurable delivery.
- Ready-made productisation and transparent pricing
- Purchased impressions are a guaranteed minimum – and can be exceeded
- Reporting and measurable delivery
Sponsorship
Build one sponsorship platform with one or multiple clubs, teams and athletes – through one partner. The partnership is designed around your brand’s objectives.
- One carefully chosen partner or a broad national portfolio
- Built around the brand's objectives and audience
- Centrally coordinated by one partner
We work directly with advertisers and as a partner to their media agencies – from planning to execution and reporting.
Sport Vertical for Clubs and Teams
Grow your club’s commercial revenue as part of a nationwide sports network.
Sport Vertical connects clubs and teams with major nationwide advertisers. We bring campaigns, sponsorships and other commercial partnership opportunities to our network – without requiring clubs to build a media sales operation of their own.
Joining is free for clubs and teams and involves no commitment. Each club always decides which partnerships it wants to participate in.
What does the club gain?
- New revenue from the club’s existing channels, audiences and community.
- Access to campaigns and partnership opportunities from nationwide brands.
- Advertiser sales, planning and coordination managed by Sport Vertical.
- Ready-made instructions and content for every campaign.
- An opportunity to grow fundraising revenue without selling products, managing inventory or placing sales pressure on members.
- Full control: the club reviews every partnership in advance and only approves the opportunities that suit it.
How does it work?
- 1The club or team joins the Sport Vertical network free of charge.
- 2Sport Vertical acquires advertisers and builds the partnership concepts.
- 3The club is offered campaigns or other commercial opportunities suited to its profile and community.
- 4The club reviews the proposed activation and decides whether to participate.
- 5Sport Vertical coordinates the partnership and the club receives the agreed compensation.
In tactical campaigns, a partnership may involve publishing content in the club’s own channels. Broader sponsorships and partnerships are designed separately around the objectives of the club, the brand and the collaboration.
A safe and controlled model
All activations are planned in advance and delivered according to agreed guidelines. Participation is never mandatory, and personal data belonging to clubs or their members is not disclosed to advertisers.
Would you like to join?
Joining Sport Vertical is free, easy and risk-free for clubs and teams.
Join Sport VerticalSport Vertical for Advertisers
Bring your brand into Finland’s most influential sports communities.
Sport Vertical offers brands a centrally managed way to reach and activate consumers through Finnish sports clubs, teams and athlete influencers.
A partnership can be delivered locally, regionally or nationwide. Sport Vertical identifies the right partners and manages the complete process from planning to delivery and reporting.
Two ways to create influential sports marketing
Campaigns
Fast-to-launch, impression-based advertising in sports communities’ own channels. Campaigns have a clearly defined product structure, pricing, delivered impression volume and reporting.
Sponsorships
Deeper and longer-term partnerships with sports clubs, teams and athlete influencers. A sponsorship can be built around one selected partner or a broader group of sports communities, based on the brand’s objectives.
Access to relevant communities
Through Sport Vertical, a brand can reach players, participants, families, coaches, supporters and the wider audiences surrounding sports communities. Partners can be selected based on factors such as region, sport, target audience and campaign objectives.
The trust of the community
A sports club or athlete is more than an advertising placement. They are a familiar and meaningful part of their audience’s community. When a brand’s message is introduced naturally into this environment, it earns more attention and creates stronger participation than isolated advertising exposure.
One managed solution
Working with multiple clubs and sports partners does not have to mean multiple agreements, contacts and separate processes. Sport Vertical centrally manages partner selection, agreements, briefing, coordination, quality control and reporting.
Goal-oriented and measurable delivery
Tactical campaigns are delivered according to an agreed impression volume, targeting and reportable results. For sponsorships, the partnership, objectives and success metrics are defined together according to the brand’s needs.
References
Selected campaign executions where sports communities have delivered measurable results for our advertisers.
RetailNationwide18 communities
K-Citymarket x HOPE ry — Back to School
18 sports clubs across Finland told the Back to School message in their own voice. The result: 130,000 views, 3,500 reactions and 7,141 backpacks donated to children from low-income families.
Read the full case%20--%3e%3csvg%20version='1.0'%20id='Layer_1'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20x='0px'%20y='0px'%20viewBox='0%200%20300%20280'%20enable-background='new%200%200%20300%20280'%20xml:space='preserve'%3e%3cg%3e%3cpath%20fill='%23F26A21'%20d='M192.63,181.02c2.54,0,4.03-2.4,2.11-4.99L164.01,138l30.11-34.06c2.11-2.59,0.42-4.99-2.11-4.99h-23.77%20c-2.96,0-4.68,1.18-6.15,3.19L134.1,136v-33.63c0-1.97-1.49-3.38-3.61-3.38h-21.65c-2.11,0-3.61,1.41-3.61,3.38v75.27%20c0,2,1.49,3.38,3.61,3.38h21.62c2.11,0,3.61-1.38,3.61-3.38v-37.04l27.99,37.24c1.49,2,3.19,3.19,6.15,3.19L192.63,181.02%20L192.63,181.02z%20M82.76,207.1c0,2,1.49,3.38,3.61,3.38h127.26c2.11,0,3.61-1.38,3.61-3.38v-9.36c0-2-1.49-3.38-3.61-3.38H86.37%20c-2.11,0-3.61,1.38-3.61,3.38C82.76,197.74,82.76,207.1,82.76,207.1z%20M82.76,82.26c0,2,1.49,3.38,3.61,3.38h127.26%20c2.11,0,3.61-1.38,3.61-3.38V72.9c0-2-1.49-3.38-3.61-3.38H86.37c-2.11,0-3.61,1.38-3.61,3.38C82.76,72.9,82.76,82.26,82.76,82.26z%20'/%3e%3c/g%3e%3c/svg%3e)
TelecommunicationsReady-made video ad5 football clubs
DNA x Sport Vertical – a ready-made video ad meets a football audience
DNA’s Premier League video ad ran on the channels of five football clubs, with paid distribution extending its reach. The campaign generated over 158,000 impressions and prompted viewers to click, share and save.
Read the full case
RetailHelsinki capital area4 communities
Helsinki Outlet x Sport Vertical – The power of sports communities in practice
Four junior clubs in the Helsinki capital area were activated to support sales in Helsinki Outlet's brand stores. Results: 44,710 impressions, 5.7% engagement rate and an immediate in-store impact.
Read the full case
Home maintenancePirkanmaa1 community
Sammalsoturit x Koovee – a local campaign that turned visibility into action
Koovee's local social channels were combined with an exclusive follower benefit and an engaging giveaway. The campaign generated 41,473 views and 1,466 measured actions.
Read the full case
Offering 1 / 2
Campaigns
Reach sports communities quickly, precisely and measurably.
A Sport Vertical campaign places your brand’s message in the channels of selected Finnish sports clubs and teams. A single campaign gives you access to local or nationwide sports communities without having to coordinate with each club separately.
Choose the campaign objective, budget, timing and targeting. Sport Vertical brings together the right communities, helps adapt the campaign material for their channels, coordinates publishing, monitors delivery and reports the results.
A trusted environment
Your campaign message is published in the clubs’ and teams’ own channels – where players, participants, families and supporters already spend their time.
Precise targeting
A campaign can be delivered nationwide or targeted based on factors such as region, sport or adult communities.
Guaranteed visibility
Media is priced according to delivered impressions. The purchased impression volume is a guaranteed minimum, while the actual reach may exceed it at no additional cost.
One managed campaign
Sport Vertical centrally manages community selection, briefing, campaign materials, publishing, monitoring and reporting.
How a campaign works
- 1
Define the objective
Choose the campaign objective, budget, timing and preferred targeting.
- 2
Select the communities
Sport Vertical brings together clubs and teams that match the campaign objectives. The advertiser can select preferred communities based on their availability.
- 3
Launch the campaign
Choose how content is produced: ready-made brand assets, TGC content produced by the participating clubs and teams, or content from a Sport Vertical Creators athlete. Sport Vertical coordinates briefing, materials and publishing.
- 4
Receive the results
Sport Vertical monitors campaign delivery and reports the delivered impressions and other agreed results after the campaign.
Content production for the campaign
Ready-made brand assets
The advertiser's own assets are published in the selected communities.
TGC – Team Generated Content
A club or team creates its own content for the campaign.
Sport Vertical Creators
A selected athlete creator produces campaign content in their own voice. Creator content can be published in the creator's own channels and combined with distribution across the Sport Vertical community network.
Campaign pricing
The price of a Sport Vertical campaign consists of the media budget, the number of participating clubs and any optional TGC content production. Media pricing is based on delivered impressions.
Set the budget, choose the preferred club coverage and add TGC content production when needed. The campaign calculator helps estimate the total price and purchased impression volume.
Impression-based pricing
Media is priced based on delivered impressions. The media budget is determined by the desired impression volume. Targeting does not affect pricing. Club coverage and optional TGC production are priced separately. The larger the campaign, the lower the cost per impression. The impressions you buy are a guaranteed minimum for your campaign – actual delivery can exceed it at no extra cost.
| Campaign size | CPM |
|---|---|
| 40,000–100,000 impressions | €42 |
| 100,001–250,000 impressions | €38 |
| 250,001–500,000 impressions | €34 |
| 500,001+ impressions | €29 |
Targeting options
Targeting does not affect the campaign price. You define the objectives, Sport Vertical curates the matching communities and you select the ones that join the campaign.
- Geographic targeting (city or region)
- Sport-based targeting
- Adults-only targeting, junior teams excluded from the campaign
- Combined targeting, e.g. city + sport
Club coverage pricing
Club coverage is priced per participating club. The price per additional club decreases as coverage grows. Each club is charged according to its applicable pricing tier. The club coverage fee is separate from the media budget – it does not change the media CPM or the campaign's impression volume. Club selections are subject to availability and participation confirmation. Campaign impressions are delivered and optimised across the campaign as a whole. No separate impression volume or club-specific reach guarantee is provided for an individual club.
| Club coverage | Price per club |
|---|---|
| Clubs 1–3 | €150 per club |
| Clubs 4–7 | €100 per club |
| Clubs 8–15 | €75 per club |
| Clubs 16–25 | €50 per club |
| More than 25 clubs | Request a quote |
TGC production fee
TGC (Team Generated Content) means content produced by the clubs and teams themselves for the campaign: a player, coach or team representative shoots the video and delivers the advertiser's message in their own voice.
TGC is selected for the campaign's entire club coverage. In a TGC campaign, every participating club creates its own content. Club-created content is specific to that club and is not published in other clubs' channels. The TGC production surcharge is €450 per club. The fee covers club briefing, production coordination and one approval round. Errors that do not comply with the brief are corrected free of charge. Changes to an approved brief, or new versions requested for content that complies with the approved brief, are charged separately.
Build your own campaign
Pick a budget — we handle the rest. The calculator shows the impressions you'll buy based on the chosen CPM tier.
- Media budget
- €4,000
- Media CPM
- €42.00
- Impressions
- 95 238
- Club coverage fee
- €450
- TGC production
- €0
- Total campaign price
- €4,450
Total price = media + club coverage + optional TGC production. Club coverage and TGC production do not affect the media CPM or the impression volume. The advertiser may select clubs subject to availability. Impressions are delivered and optimised at campaign level, not per club. The impression volume shown is a guaranteed minimum – actual delivery can exceed it.
The campaign includes:
- Basic asset editing
- Coordination of posts across sports communities
- Scheduling and tracking of posts
- Reporting after the campaign
- Brand-safe execution
- Visibility across sports community channels
Why a Sport Vertical campaign works better than traditional advertising
Sport Vertical contacts engage 5–10× more than in traditional advertising.
- Posts appear in a natural context
- Audiences are already engaged
- Content gets more attention and interaction
- Content that resonates spreads and grows reach without extra cost
Typical use cases
- Driving footfall and local campaigns
- Product launches and seasonal campaigns
- Driving traffic to e-commerce (e.g. discount codes)
- Local or national brand building
- Continuous presence and community activation
EXAMPLE CAMPAIGNS
What does a campaign investment look like?
€2,500+
LOCAL
1 community
Quick campaign launch
€7,000+
TARGETED
2–5 communities
Region or sport
€25,000+
NATIONAL
8–20+ communities
Broad brand campaign
INDICATIVE INVESTMENT • THE FINAL PROPOSAL DEPENDS ON MEDIA, COMMUNITY COVERAGE AND CONTENT PRODUCTION
Ready to get started? Or want more information?
Call, text or email Pasi. Or fill out the contact form. You'll receive a tailored proposal.
You can find all contact details for our media sales and entire team on our company page team section.
Offering 2 / 2
Sponsorship that lives in communities.
We build goal-driven partnerships for brands with Finnish sports clubs, teams and athlete influencers. From one carefully chosen partner to a broad national portfolio.
Sponsorship is not an off-the-shelf package. We start from the brand's objectives, audience and markets – and build a partnership that works commercially and inside the sports community.
Sport Vertical knows the Finnish club landscape and handles the negotiations, coordination and practical execution. The advertiser gets one partner, one contact and one managed entity.
The content, scope and pricing of every partnership are always defined in conversation.
One sports community
A deep partnership with a selected club or team. The partner is chosen based on the brand's objectives, audience and market area.
- The partner is selected together with the brand
- Content and scope are defined in conversation
- Sport Vertical handles coordination and execution
Sport Vertical Creator
A long-term partnership with an athlete who fits the brand. The creator produces content in their own voice, and the collaboration can be combined with distribution across the Sport Vertical sports community network.
- The athlete is selected based on the brand's objectives and audience
- Content is built around the athlete's personality and audience
- Can be combined with community network distribution
Network partnership
Several communities, athletes, or both under one centrally managed sponsorship package. A fragmented sports landscape becomes one entity you can buy and manage.
- Nationally
- Around selected regions
- Around selected sports
- According to the brand's audience and objectives
How we work
- 01
Objectives
We go through your objectives, audience and market areas.
- 02
Proposal
We build a proposal of suitable clubs, teams or athlete influencers.
- 03
Execution
We negotiate, coordinate and put the partnership into practice.
- 04
Development
We follow the partnership and develop it during the season.
Let's Start a Collaboration
Want to activate Finnish sports communities in a brand-safe and measurable way? Or join the network as a club or team and earn revenue from social channels?
Stay ahead of the changing sports marketing landscape.
Sport Vertical Pulse brings you the latest network growth, new campaigns, standout cases and emerging opportunities in sports marketing.