Figures cover the full campaign: football club channels and paid lookalike distribution.
The client’s video, the football clubs’ channels
DNA’s Premier League campaign used a video ad supplied by the client, with a Sport Vertical end card added. The finished video was published on the Instagram and Facebook channels of five football clubs – an environment where the audience already has an interest in football.
Paid lookalike distribution ran alongside the club channels to extend the campaign to similar new audiences. The approach combined an existing ad, a relevant football context and the scale of paid distribution.
The campaign in action
Visibility, traffic and shares
The campaign delivered 158,159 impressions and 1,085 link clicks. The report also recorded 235 interactions, 59 shares and 30 saves. Beyond generating exposure, the ad prompted viewers to click through, share the content with others and save it for later.
DNA’s case shows how an existing video ad can work effectively in a new media environment. No separate video production by the clubs was needed: the client’s own creative ran on football club channels and, together with paid distribution, delivered both broad visibility and measurable action.