Our pricing is straightforward.
Just like sports teams.

Impression-based pricing

Media is priced based on delivered impressions. The media budget is determined by the desired impression volume. Targeting does not affect pricing. Club coverage and optional TGC production are priced separately. The larger the campaign, the lower the cost per impression. The impressions you buy are a guaranteed minimum for your campaign – actual delivery can exceed it at no extra cost.

Targeting options

Targeting does not affect the campaign price. You define the objectives, Sport Vertical curates the matching communities and you select the ones that join the campaign.

• Geographic targeting (city or region)
• Sport-based targeting
• Adults-only targeting, junior teams excluded from the campaign
• Combined targeting, e.g. city + sport

Club coverage pricing

Club coverage is priced per participating club. The price per additional club decreases as coverage grows. Each club is charged according to its applicable pricing tier. The club coverage fee is separate from the media budget – it does not change the media CPM or the campaign's impression volume. Club selections are subject to availability and participation confirmation. Campaign impressions are delivered and optimised across the campaign as a whole. No separate impression volume or club-specific reach guarantee is provided for an individual club.

TGC production fee

TGC (Team Generated Content) means content produced by the clubs and teams themselves for the campaign: a player, coach or team representative shoots the video and delivers the advertiser's message in their own voice.

TGC is selected for the campaign's entire club coverage. In a TGC campaign, every participating club creates its own content. Club-created content is specific to that club and is not published in other clubs' channels. The TGC production surcharge is €450 per club. The fee covers club briefing, production coordination and one approval round. Errors that do not comply with the brief are corrected free of charge. Changes to an approved brief, or new versions requested for content that complies with the approved brief, are charged separately.

Build your own campaign

Pick a budget — we handle the rest. The calculator shows the impressions you'll buy based on the chosen CPM tier.

The campaign includes:

• Basic asset editing
• Coordination of posts across sports communities
• Scheduling and tracking of posts
• Reporting after the campaign
• Brand-safe execution
• Visibility across sports community channels

Why a Sport Vertical campaign works better than traditional advertising

Sport Vertical contacts engage 5–10× more than in traditional advertising.

• Posts appear in a natural context
• Audiences are already engaged
• Content gets more attention and interaction
• Content that resonates spreads and grows reach without extra cost

Typical use cases

• Driving footfall and local campaigns
• Product launches and seasonal campaigns
• Driving traffic to e-commerce (e.g. discount codes)
• Local or national brand building
• Continuous presence and community activation