References
Successful collaborations with sports communities.
K-Citymarket x HOPE ry — Back to School
18 sports clubs across Finland told the Back to School message in their own voice. The result: 130,000 views, 3,500 reactions and 7,141 backpacks donated to children from low-income families.
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DNA x Sport Vertical – a ready-made video ad meets a football audience
DNA’s Premier League video ad ran on the channels of five football clubs, with paid distribution extending its reach. The campaign generated over 158,000 impressions and prompted viewers to click, share and save.
Helsinki Outlet x Sport Vertical – The power of sports communities in practice
Four junior clubs in the Helsinki capital area were activated to support sales in Helsinki Outlet's brand stores. Results: 44,710 impressions, 5.7% engagement rate and an immediate in-store impact.
Sammalsoturit x Koovee – a local campaign that turned visibility into action
Koovee's local social channels were combined with an exclusive follower benefit and an engaging giveaway. The campaign generated 41,473 views and 1,466 measured actions.
