SEASONAL PACKAGES 2026 • AVAILABLE NOW
BLACK WEEK.CHRISTMAS.PLAY BOTH.
Before you lock your year-end media plan, put this in play.
When offers fill the feed, a familiar community makes a difference. Bring your Black Week deals and Christmas gift ideas to Finnish sports communities. One partner, clear packages and a campaign built around your goals.
One season from €2,900
Both seasons from €4,640
Prices exclude VAT. The combination offer applies to standard packages.
Download the seasonal packages PDFFINLAND’S FASTEST-GROWING SPORTS MEDIA
740,000+
Combined Instagram followers across our clubs and athlete creators.
The communities’ own audiences are the starting point. Paid distribution can extend your campaign beyond them.
BLACK WEEK
Put your offer in play.
Bring your deals to selected sports communities and direct interest to your online store or retail locations.
CHRISTMAS
Get your gifts into the game.
Put your products on the wish lists of active people and families. Inspire, remind and give shoppers a reason to choose your brand.
CHOOSE YOUR PACKAGE AND CONTENT. WE BRING IT TOGETHER.
ACTIVATE or AMPLIFY for Black Week, Christmas or both. Choose your existing assets or club-created TGC content. A hybrid can also be tailored to your campaign.
ACTIVATE
€2,900/ one season
2 clubs · 2 posts / season
YOUR ASSETS
60,000 guaranteed impressions
Your creative · 1 post per club
OR TGC
40,000 guaranteed impressions
2 original club-created assets included.
AMPLIFY
€4,900/ one season
5 clubs · 5 posts / season
YOUR ASSETS
110,000 guaranteed impressions
Your creative · 1 post per club
OR TGC
45,000 guaranteed impressions
5 original club-created assets included.
Guaranteed impressions are the campaign minimum. Actual delivery may exceed this at no extra cost.
All prices exclude VAT.
BOTH PACKAGES INCLUDESelected sports communities, organic and paid distribution, basic asset adaptation, CTA and linking, coordination, optimisation and reporting.
Packages are example executions. We tailor the clubs, content and distribution to your campaign goals and budget. Final scope is agreed in the proposal.
TWO SEASONS. ONE SMART MOVE.
BLACK WEEK + CHRISTMAS
BOOK BOTH. SAVE 20%.
The same scope and guaranteed impressions for each season.
One campaign for Black Week, another for Christmas. A distinct message for each, with one partner managing the whole.
All prices exclude VAT. Combination packages are net priced. The combination offer applies to standard packages; add-ons are priced separately.
For media agencies: 15% off standard gross package rates. ACTIVATE €2,465 and AMPLIFY €4,165 net per season. No additional agency discount applies to combination packages. Discounts cannot be combined.
HAVE THE ASSETS? GREAT. WANT A COMMUNITY VOICE? LET’S ADD IT.
Your assets
Already have a video, image or carousel? Let’s bring it to the communities. With no new production required, more of your budget can go towards reach.
TGC content
A club or team tells your story in its own voice. Team Generated Content brings familiar faces and a community perspective to your campaign.
Hybrid
Combine your existing offer creative with community-created content. We build the content and media mix around your goals.
ADD AN ATHLETE’S OWN VOICE.
An athlete creator brings their audience, personality and personal take on your product or gift idea. For example, a Reel, TikTok or Story with a call to action.
The creator add-on is priced separately based on the creator, scope and usage rights.
Bigger ambition? Let’s scale it.
Add media and club coverage for more reach. Add TGC for more community-created content. Additional media follows the current rate card.
Additional TGC: €450 per club. Includes briefing, production coordination and one approval round.
COMMUNITIES THAT GET PEOPLE MOVING.
DNA
From video to clicks
DNA’s existing video, five football clubs and paid distribution generated 1,085 link clicks.
Read the case →K-CITYMARKET × HOPE
Stories inspired action
18 clubs shared school memories to promote the collection. 7,141 backpacks were donated during the campaign.
Read the case →HELSINKI OUTLET
Club offers drove sales
An offer shared by four clubs brought the first shoppers to the checkout just a couple of hours after posting.
Read the case →Examples from previous campaigns.
YOU HAVE THE CAMPAIGN.WE HAVE THE COMMUNITIES.
What are you planning for Black Week or Christmas? Tell us what you want to sell, who you want to reach and when you want to be seen. You’ll get a proposal for bringing your campaign to Finnish sports communities.
No polished brief needed. An initial idea is enough.
Download the packages to start the conversation