CHRISTMAS CAMPAIGNS 2026 • AVAILABLE NOW
PUT YOUR BRAND ONACTIVE FAMILIES’CHRISTMAS WISH LISTS.
Reach athletes, parents and fans through the clubs they follow. Use your own Christmas creative or let a team film a gift idea in its own style. We select the right clubs for your campaign and handle distribution and reporting.
Download the Christmas packages PDFFINLAND’S FASTEST-GROWING SPORTS MEDIA
770,000+
Combined Instagram followers across our clubs and athlete creators.
The communities’ own audiences are the starting point. Paid distribution can extend your campaign beyond them.
CHOOSE YOUR PACKAGE AND CONTENT. WE BRING IT TOGETHER.
ACTIVATE or AMPLIFY for your Christmas campaign. Choose your existing assets or club-created TGC content. A hybrid can also be tailored to your campaign.
ACTIVATE
€2,900/ campaign
2 clubs · 2 posts
YOUR ASSETS
60,000 guaranteed impressions
Your creative · 1 post per club
OR TGC
40,000 guaranteed impressions
2 original club-created assets included.
AMPLIFY
€4,900/ campaign
5 clubs · 5 posts
YOUR ASSETS
110,000 guaranteed impressions
Your creative · 1 post per club
OR TGC
45,000 guaranteed impressions
5 original club-created assets included.
Guaranteed impressions are the campaign minimum. Actual delivery may exceed this at no extra cost.
All prices exclude VAT.
BOTH PACKAGES INCLUDESelected sports communities, distribution across community channels and paid media, basic asset adaptation, CTA and linking, coordination, optimisation and reporting.
Packages are example executions. We tailor the clubs, content and distribution to your campaign goals and budget. Final scope is agreed in the proposal.
All prices exclude VAT. Add-ons are priced separately.
For media agencies: 15% off standard gross package rates. ACTIVATE €2,465 and AMPLIFY €4,165 net per campaign.
POSSIBLE EXECUTIONS
CHRISTMAS, BUILT INTO THE CONTENT.
The team’s gift pick
A player shows who they’d give the product to for Christmas and why. The club shares the video on its channels, with a link to the brand’s online store.
Your gift-card video
Use the brand’s ready-made gift-card video as is or adapted to the communities’ channels. Distribution and reporting work the same way.
HAVE THE ASSETS? GREAT. WANT A COMMUNITY VOICE? LET’S ADD IT.
Your assets
Already have a video, image or carousel? Let’s bring it to the communities. With no new production required, more of your budget can go towards reach.
TGC content
A club or team tells your story in its own voice. Team Generated Content brings familiar faces and a community perspective to your campaign.
Hybrid
Combine your existing Christmas creative with community-created content. We build the content and media mix around your goals.
ADD AN ATHLETE’S OWN VOICE.
An athlete creator brings their audience, personality and personal take on your product or gift idea. For example, a Reel, TikTok or Story with a call to action.
The creator add-on is priced separately based on the creator, scope and usage rights.
Bigger ambition? Let’s scale it.
Add media and club coverage for more reach. Add TGC for more community-created content. Additional media follows the current rate card.
Additional TGC: €450 per club. Includes briefing, production coordination and one approval round.
COMMUNITIES THAT GET PEOPLE MOVING.
DNA
From video to clicks
DNA’s existing video, five football clubs and paid distribution generated 1,085 link clicks.
Read the case →K-CITYMARKET × HOPE
Stories inspired action
18 clubs shared school memories to promote the collection. 7,141 backpacks were donated during the campaign.
Read the case →HELSINKI OUTLET
Club offers drove sales
An offer shared by four clubs brought the first shoppers to the checkout just a couple of hours after posting.
Read the case →Examples from previous client campaigns.
WHAT WOULD YOU LIKETO SELL THIS CHRISTMAS?
Tell us what you want to sell, who you want to reach and when you want to be seen. You’ll get a proposal with the right clubs for your campaign, a content idea and a price.
No polished brief needed. An initial idea is enough.
Download the packages to start the conversation